Petra Latch and Criterion Group Team join Cushman & Wakefield

Latch and team bring decades of experience in appraisals and related services in Nevada

LAS VEGAS – Cushman & Wakefield today announced that Petra Latch (MAI), along with Erica L. Smith, and Jimmy Schuster, has joined the firm’s Las Vegas office. Latch, who joins as Executive Director, previously owned the Criterion Group and has been actively appraising and consulting on commercial real estate since 1999.

“We are thrilled that Petra, Erica and Jimmy have joined our team. We are always looking to add great talent, and Petra is one of the best in the appraisal business,” said John Kirby, Regional Leader and Managing Director of Cushman & Wakefield’s Valuation & Advisory group. “Our clients are looking for a full range of services and expertise – adding the Criterion team bolsters our existing talent and helps us better support those clients.”

Latch has expertise in appraisal and related services for residential subdivisions, commercial and industrial real estate for acquisition and development. In addition, Latch is active in the industry, serving in various positions with the Appraisal Institute and real estate industry boards. She has taught the real estate valuation course at the University of Las Vegas Nevada Lee School of Business and is committed to education within the real estate sector.

“Cushman & Wakefield, like my team, is focused first and foremost on the needs of the client. I can’t think of another firm that supports clients throughout the entire range of real estate services with such dedication,” said Latch. “We’re excited to join, and we’re excited to continue offering great service and a great experience to our clients.”

Smith is a Certified General Appraiser in the State of Nevada and joins Cushman & Wakefield as an Associate Director. She joined the Criterion Group in 2011 and has been an appraiser since 2007. Smith is currently a candidate for the Appraisal Institute MAI designation. She graduated from the University of Nevada, Las Vegas in 2004 with a BS in Business Administration, Real Estate.

Prior to joining Cushman & Wakefield as a financial analyst, Schuster worked with the Criterion team for 15 years. With a background in Information Technology, Schuster is a critical support in this complex business.

“Our goal is putting clients first – and the best way to do that is to recruit and retain the best talent in the industry – Latch and her team have earned a well-deserved reputation for being one of the most experienced and respected appraisal groups in the Las Vegas market with a deep list of loyal clients. This team is a perfect addition to expand our existing bench of talent,” said Kirby.

About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 51,000 employees in 400 offices and 70 countries. In 2018, the firm had revenue of $8.2 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services. To learn more, visit or follow @CushWake on Twitter.

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